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The East India Company: The World's Most Powerful Corporation
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The East India Company: The World's Most Powerful Corporation

Sub title: The Story of Indian Business

Author: Tirthankar Roy, Gurcharan Das

"For over 200 years, the East India Company was the largest and most powerful mercantile firm in Britain and Asia. Set up to procure Asian goods for British consumers, the Company’s business network spanned Persia, India, China, Indonesia and North America. In the late 1700s, its career took a dramatic turn as the Company lost ground as a trading firm, but founded an empire in India. Why did a merchant firm end up being an empire builder? Why did politics mesh so closely with the conduct of business in this time? This new account of the East India Company answers these questions by taking a fresh look at the world of Indian business. The story fits together many pieces of a vast jigsaw puzzle, and shows how trading in India changed the Company—and how the Company changed Indian business. Indeed, it is for the first time that the Company’s story is told from the perspective of Indian business history. "

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Published by

Penguin Books India

Published

31 Jan 2012

Imprint

Allen Lane

ISBN13

9780670085071

Book Format

B

Extent

268pp

Rights

World

Category

Non-Fiction, Business

Binding

Hardback

Price (Rs.)

399.00

More about the Author

Penguin Random House

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