Penguin Books India launches The Penguin Mobile App
Aug 2011
Now you don’t have to walk into a bookstore to browse through the new arrivals section— all the latest from the world of Penguin is now available at one click on your mobile phone screen!
The Penguin App is your one stop access to Penguin books on-the-go. It is an easy-to-navigate, mobile portal with information on all books published and represented by Penguin Books India.
The Penguin App is the very first App offered by a leading Indian publisher in the world. It’s a free application aimed at enhancing the reading pleasure and helping the reader find everything he might want to know about Penguin books. Available on NOKIA and APPLE devices, and easily viewable on any size mobile screen, the App has a ‘Just Published’ and ‘Bestsellers’ section with the latest books. You can get a sneak-peak into the forthcoming Penguin books as you click on the “Coming Soon” tab. Read up on latest publishing gossip in the NEWS section and sign up for events in your city with a single click on the EVENTS page. And if you want to watch a video, recommend or discuss a book, click on “Stay Connected” and you will be redirected to the ongoing discussions on the Penguin India Facebook, YouTube and Twitter pages.
The most exciting feature, exclusive to the Penguin App, is an opportunity to read exclusive excerpts from all our forthcoming books.
“As our society grows more mobile, readers are clamoring for information to be delivered to them in new and creative ways,” says Andrew Phillips, CEO & President, Penguin Books India. “This is only the beginning of our long-term strategy to provide readers with all the information on their favourite books and authors in exciting new formats, wherever they are and whenever they want it” he adds.
The Penguin App showcases the best books from Penguin including its top fiction and non-fiction bestsellers, covering a wide range from classics and best-loved books to the newest books written by the freshest talent, from books on business and management, politics and current affairs and memoirs to the fun, feisty Metro Reads, MindBodySpirit books, books for children and young adults, and Penguin’s Hindi books.
The amazing world of Penguin’s books, authors, events and its newest developments in publishing are now readily available to you with a single click on your mobile phone.
Happy browsing and happy reading!
About Penguin Books
Founded in 1985, Penguin Books India is the largest English language trade publisher in the subcontinent. Headquartered in New Delhi, the company’s commercial activity includes the publishing of its own books in the English language as well as in Hindi, and the distribution of books of publishers including the Penguin Group, A&C Black, Atlantic Books, Bloomsbury, Faber & Faber, Granta, Hay House, Icon, Kyle Cathie, Marshall Cavendish, Mira, Quercus, Sterling Publishing and Zubaan. Known for its strong fiction and narrative non-fiction list, Penguin
Penguin’s biggest publishing initiatives in the recent past include the launch of its Indian Language Publishing programme in 2005; Portfolio, its business books imprint, in 2006; Allen Lane, the imprint of ideas, and Penguin Studio, a dedicated imprint for visual books, in 2008; Hamish Hamilton, the imprint for literary fiction and non-fiction, in 2009; Metro Reads and Penguin Ananda, the MindBodySpirit imprint, in 2010; and Puffin Young Adult in 2011. Penguin publishes its children’s titles under the Puffin imprint. ………………………………………………………………………………………………
For media queries, reviews and more information on the Penguin App please contact:
Hemali Sodhi at +91 11 4613 1400 or at hemali.sodhi@in.penguingroup.com
Ananth Padmanabhan at +91 11 4613 1452 or at ananth@in.penguingroup.com
