Penguin India turns 25!
Penguin India turns 25!
India’s number one publisher announces a year-long celebration of the joy of reading in its silver jubilee year
New Delhi, 18th January 2012: 2012 is a very special year for Penguin India—for this is the year that everyone’s favourite publisher turns 25! Penguin India will celebrate its 25th year with a series of exciting events, activities and initiatives throughout the year and a unique Penguin 25th Year Logo. The theme behind all of these is a celebration of the joy of reading.
Penguin India’s 25th year celebrations will start at the Jaipur Literature Festival which kicks off on 20 January. Members of the global Penguin board including Penguin’s global Chairman will be in Jaipur to be part of the anniversary celebrations, along with key authors and leading opinion makers. The celebrations will continue around the year, with a series of very special promotions and activities, including the launch of an exciting range of titles, collectibles and merchandise.
For twenty-five years, Penguin India has been renowned for publishing the very best writing from the Indian subcontinent and beyond. Over two and a half decades, Penguin India has built a publishing brand like no other—one that is always associated with quality and substance, and is instantly recognized and respected across the country, and indeed around the world.
On this special occasion Andrew Phillips, CEO, Penguin Books India said, "Over two and a half decades we've built a publishing brand in India that is instantly recognized and respected across the country. We are extremely excited about our 25th Year Anniversary Celebrations and we will celebrate this year with a series of exciting events, activities and initiatives throughout the year—in the process, we’re going to celebrate the joy of reading, which is the theme behind our 25th year celebrations. The celebrations start at the Jaipur Literature Festival which kicks off on 20 January. We have a host of very innovative initiatives planned for the year – and our mega plans will be unveiled at Jaipur!"
We begin by launching a very special list: the 25 Popular Penguins. Comprising some of the best loved titles published by Penguin India in its 25 years—from Mahatma Gandhi’s My Experiments with Truth and RK Narayan’s The Guide to Arundhati Roy’s The God of Small Things and Shobhaa De’s Starry Nights—these are given the classic Penguin branding with orange and white striped covers (for the first time in India) and made available at a very accessible price.
In January this year, Penguin India will launch a whole range of Penguin collectibles and merchandise – with an exciting collection of mugs, notebooks, cloth bags, baggage tags and much more. The Penguin merchandise will for the very first time be available across retail stores throughout India, and the range of merchandise available will expand in the course of the year.
Penguin India will also, in the course of the year be launching the ‘Give Back’ campaign, the highlight of which would be a major CSR initiative through the year, starting with the first quarter of 2012—when Rs 25 from the sale of each Popular Penguin will go to a charity fund.
As publishers, Penguin India is very much a part of the digital age. With the strongest online presence of any Indian publisher, and a very strong following on social networking sites, its website and a robust book club, Penguin India is at the forefront of the digital space. The Penguin APP for smartphones that was launched in 2011 will have fabulous new features unique to the publishing industry. There will be an all new Penguin India website for booklovers to connect to as well.
There are a whole lot of other promotions and activities to look forward to throughout Penguin India’s 25th year, including very special editions of the immensely popular Penguin Lecture and Spring fever, which will travel to other Indian cities, reaching out to whole new audiences.
And finally, there’s the Penguin car, which will be unveiled in Jaipur. More details will be available soon!
About Penguin Books in India – 25 Years Story
Twenty-five years of Penguin India
Penguin Books India is the largest English language trade publisher in the subcontinent. Founded in 1985, Penguin India began publishing in October 1987 with six books. The company now publishes more than 250 new titles every year and has an active backlist of over 3000 titles. Known for its strong fiction and narrative non-fiction list, Penguin India publishes across virtually every segment including biography, travel, business, politics, history, religion and philosophy, lifestyle, cookery, health and fitness, sports and leisure, visual books and children’s books.
Apart from English, Penguin India also publishes in Hindi, and its books are available in several Indian languages including Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Bengali and Urdu from local language publishers.
Penguin India is also the exclusive distributor partner in the region for books published by several leading publishing houses, including the Penguin Group, A&C Black, Atlantic Books, Bloomsbury, Faber & Faber, Granta, Hay House, Icon, Kyle Cathie, Marshall Cavendish, Mira, Quercus, Sterling, Constable & Robinson, Oneworld and Zubaan.
Penguin India’s author list reads like a who’s who of Indian writing. Penguin India has published no less than three Booker Prize winning novels (The God of Small Things, The Inheritance of Loss and Life of Pi) and its authors have won virtually every major literary prize, including the Nobel Prize, the Magsaysay Award, the Jnanpith Award, the Sahitya Akademi Award and the Commonwealth Writers’ Prize; several of Penguin’s authors are also recipients of the Bharat Ratna and the Padma Vibhushan, India’s highest civilian honours.
Penguin India’s biggest publishing initiatives in the recent past include the launch of its Indian Language Publishing programme in 2005. Portfolio, Penguin’s dedicated business books imprint, was launched in 2006. In 2008 Penguin launched the prestigious non-fiction imprint Allen Lane—the imprint of ideas—in India, as well as the Penguin Studio imprint which publishes high-quality illustrated books. This was followed by the launch of Penguin’s cutting-edge literary imprint Hamish Hamilton in 2009, of Ananda, its MindBodySpirit imprint, in 2010, and its mass market fiction imprint Metro Reads and its Young Adult imprint in 2011. Penguin India publishes its children’s titles under the Puffin, Dorling Kindersley and Ladybird imprints; it was the first Penguin Group company to publish Ladybird books outside the UK.
Penguin India has the highest recall value among readers and booklovers in India; its books outnumber all others consistently in the weekly bestseller list published by AC Nielsen.
Penguin India also organizes the prestigious Penguin Annual Lecture (the only lecture of its kind sponsored by a publisher in India) and hosts a ten-day-long open air library and literary festival called Spring Fever every year.
You can find out more about Penguin India’s 25th Anniversary celebration at www.penguinindia25.com.
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