‘At last, an analytical book on Indian television—its content, its production, viewership, its role and impact on society, its evolution and changing character . . . As a market strategist, deprived of accessible social science writing on subjects of direct relevance to me, this book gave me a lot of insight into the life of mainstream Indians and plenty of food for thought.’—Rama Bijapurkar

‘Shoma’s book captures the rapidly changing pace in the Indian television domain. Big plots, subtle changes, new scripts, stolen ideas, factual updates, dreams and disrupted plans—all neatly explained..’—Sunil Lulla, MD  & CEO, Times Television Network

‘The growth and impact of television in India, strangely, hasn’t got the academic attention that it deserves.  Shoma’s book is a refreshing attempt in that direction.  It is well researched and insightful. She has an insider’s sensitivity and an academic’s objectivity.’ —Uday Shankar, Chief Executive Officer, STAR India